Your next customer is asking an AI
When someone asks ChatGPT for the best provider in your category and your city, an answer comes back, with specific business names. Those recommendations are already driving enquiries. Generative Engine Optimisation, or GEO, is the work of making sure the name in that answer is yours.
How AI assistants choose who to recommend
Generative engines assemble answers from the sources they trust: review platforms, directories, news mentions, structured websites and consistent entity data. A business that is well-cited, well-reviewed and clearly described across the web gets pulled into answers.
GEO tactics that work right now
Consistent entity data everywhere AI looks. Citation-worthy content written in clear, factual, liftable language. Mentions on the third-party sources models quote. Review velocity on the platforms engines read. Our GEO service runs all of it.
The window is open
Most businesses have not started, which means early movers are winning AI answer share cheaply. Combine GEO with AEO and SEO and you cover ranking, answer and recommendation.